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The main qualities that a brand manager must possess
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Brief dictionary of merchandising

Merchandising is a science of how to sell the product faster. In the vacancies began to meet newfangled words whose meaning is unclear. And job descriptions in general remain a secret.

Here is a short dictionary for a beginner job seeker in the field of merchandising.

Manager. In the broad sense of the word – the manager. In the broader – anyone.
Office manager – read as a secretary. The synonym for the “secretary-referent” job is the administrator in the office. The usual secretary work requires office work skills and adds a bunch of parallel responsibilities.
The HR manager is an employee of the HR department who recruits staff to a large company, who knows a few psychology, office work, is able to conduct trainings and interviews.
Advertising Manager is also an advertising agent. Runs around the city, or calls out from the office of potential clients. Ideally, the advertising manager is engaged in the development of specific promotional orders, or thinks about the strategies of the advertising company. But in no way searching for customers.
Manager of the trading floor – the seller-consultant of the shop or the trading network.
Content manager – moderator, site administrator or site group. Manages the content and structure of the website and monitors its information content.
Brand manager – a person puzzled by the promotion of a particular product or brand. He is also developing promotional companies for the promotion of this brand. Needed analytical thinking, knowledge of the basis of pr and economics.
Merchandiser – from “merchandising” – the science of how to quickly sell the goods from store shelves. The term and everything else came from abroad. In the course of numerous studies, the experts figured out what affects customers. As a result, they came to the conclusion that each product should occupy a certain shelf, decompose in a certain sequence and color scheme. All this supposedly improves sales. The way the goods are placed on the shelf, where the price tags and posters are hanging and must be followed by a merchandiser.
Supervisor – the chief of merchandisers. You need to have a personal car that would have time to move around the entire city area, checking 20-30 stores per day, controlling a group of merchandisers. Sometimes the supervisor controls the promoters. Promoters distribute leaflets on the street or in the store, offer to participate in promotions “Gift for a purchase”, or spend tasting new sausages.
Another frequently encountered type of ad: “An employee at the office. Worthy salary “, with the indication of the mobile phone and the name to whom it is necessary to address. Such an announcement usually hides “strange” offices, but it will have to be done absolutely not an office job. Most likely, it will be necessary to “vaporize” the townspeople with new super-effective cosmetics produced in China, or helping from all the diseases of the “dog hair” belt of an unknown animal.

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