Marketing as a way to meet demand through trade
Many Ukrainian businessmen of the older generation question the question: "Are you doing marketing research?" - shifted indecisively shoulders, and at best they would say that there is somewhere a…

Continue reading →

What can not be done at work
The American careerbuilder.com portal has formulated "nine office precepts," a daily newspaper writes 15 minutes. Do not steal This biblical commandment is especially relevant for an office worker. How often…

Continue reading →

The specifics of the work of merchandisers in Ukraine
Merchandiser in Ukraine is a kind of "rummy" mix of seller, consultant, trade or regional representative and merchandise. In many companies, the control over the presence of goods of a…

Continue reading →

The word is not a sparrow …

Occasionally, you see a man, and involuntarily slips away admiration – how he is dressed, how well he looks and looks good. And then this man opens his mouth – and there is no trace of admiration.

On the contrary, you think: it would be better if he was silent, then at least it would be possible to further admire. The word, as you know, is not a sparrow: it will fly out – you will not catch it. And it is the words and culture of communication that can instantly dispel the image of a business, and just a raised person.

As you know, there are four types of people: visuals, audials, kinestetics and discretes. Vizuales perceive most of the information with the help of sight and visual images, audials – thanks to sounds, kinestetics – with the help of smell and touch, and discretes – through logical comprehension, that is, figures, signs and logical reasons.

So, about half the population of the Earth – it’s audiences, for whom speech is very important. And if the employer-visual or kinestetik can still close his eyes to illiterate speech or incorrectly constructed phrases of the applicant, then in the eyes of the employer-auditorium he falls very low and can hardly be rehabilitated. Yes, there are audials, if just a competent person, sometimes there are uncoordinated phrases or stresses placed incorrectly. And this means that in order to make a good impression, it is necessary to keep an eye on your speech, to try to speak correctly.

Proposals should be logically and syntactically correctly constructed. Moreover, the surrounding people should easily perceive them and the meaning of what you are trying to convey. It is undesirable to use slang – if in conversation with friends he is libelous, then in business communication from him it is better to refuse. The only exception is a professional slang, which, incidentally, should also be used very carefully. Otherwise, you risk taking a self-taught lesson that does not know the professional terminology. It’s inappropriate to use profanity!

Books and art films will help you to build a speech. The first contribute to the enrichment of the vocabulary, and the second one to the correct pronunciation. Therefore, if you want to speak competently, read more and go to the cinema.

Speak what you think, but think before you speak – this is the principle that should be guided by a business person who wants to succeed.

The main qualities that a brand manager must possess
What prevents brands from being successful? The answer is simple - the quality and knowledge of the people who control them. And in many ways - the wrong understanding of…

...

Unlimited vacation as an excuse to find a job
In an indefinite leave formally, there is still hope that everything will be formed. At the same time, it is not known how long the rest will last. Search for…

...