Rapid career in a crisis
At eight years he carried papers, and at sixteen he went to the front of the chauffeur of a sanitary machine. When he was 28, the Great Depression began and … he became famous throughout America, became rich, becoming, after some time, the founder of a whole movie empire.
The creator of Mickey Mouse never found support among professionals, was an innovator in technology and business, always put on the map everything that he had, breaking the first time on a regular basis. Walt Disney made a dizzying career during the global economic crisis of the ’30s. Then Roosevelt turned into a great president, and an unknown historian James Traslow wrote his immortal “American dream”, which became a symbol of a new era and determined the path of a new world for at least 80 years ahead.
The crisis is a stellar opportunity to declare itself to those who considered themselves underestimated. And not just for them. What is the emphasis on making a career jump in unfavorable market conditions?
Minus modesty, plus utility
According to studies by Interbrand and Business Week, reputation is an asset worth up to 70% of the market capitalization of the company. And not only the market giant, but also the “small enterprise” name itself. Therefore, a loud name is one of the pledges of manager’s success during the crisis. You can make it yourself, having got rid of the blemish called “modesty”. “The main negative feature of such modest behavior is unwarranted certainty that professional successes are noticed on the market without additional efforts,” commented Andrei Kardash, head of the representation of Ward Howell in Ukraine.
His recipe is simple – keep silence and isolation, increase PR-activity, get friends with journalists, talk about your successes. However, this rule works mainly for theaters, as rumors spread through the media, and the achievements of the linear manager in the editions are unlikely to be written, if not one “but” – an active and decisive resistance to failure. A successful illustration is an example of Vitaly Vantsev, a co-owner of the Vnukovo airport in Moscow, who recently headed the anti-crisis headquarters in the situation of airline AirUnion.
Recall that Airunion, whose shareholders are Abramovich’s brothers, is on the brink of bankruptcy, and now it is planning to create a new All-Russian airline on its base. And the place of the chairman of the board of the new holding, as it became known, should take all the same Vitaly Vantsev. If it were not Abramovich’s collapse, inflated in the press, a private shareholder in Vnukovo would never become the top manager of the largest air holding company.
Also, the business of the advent of time will choose the “utility”. In the conditions of human hunger, the owners looked at the quality of work through their fingers. Mistakes in strategy, frank lack of leadership qualities among executives, and excessive self-esteem were compensated by relatively cheap and easy-to-reach money, over-fulfillment of sales plans, extreme growth of market capitalization and general euphoria. At Ward Howell, attention is drawn to the fact that the time of empty words passes, and if at the moment there is no general reduction of top management, then the spring trend can turn in the opposite direction. Especially after the companies approve for 2009 the revised budget and have to really work, that is, to do everything with even greater benefit.
Rigidity + non-standard thinking
When deciding to tame the crisis, one must remember that he favors hard people with an active life position, enterprising and flexible, who were able to abandon template thinking.
Many employers are now interested in attracting such tough managers. It is this quality that will allow us to effectively manage the company in the conditions of limited budgets, unfriendly competitive environment, limited access to financing sources and falling consumer demand, in other words, in an atmosphere of aggression and general mistrust in the market.
The main thing is that this rigidity has no destructive consequences for the company’s development.
Criteria for success in the crisis period
Often, in times of crisis, the success of a manager is not the bringing of fabulous profits, but the elemental retention of the company afloat. “I believe that a person who sets the task of making a career during a crisis can never cope with it, because Oksana Gorilei, director of ITT Consulting, can only win the crisis. – It is a formed personality with sufficiently clear knowledge and understanding of a situation whose name means a lot to her colleagues and subordinates. ” The memory of the business feat of John Tayne, the general director of investment bank Merrill Lynch, which saved his bank from the collapse in September and shareholders from ruin, is still fresh.
Tayne succeeded in a record-breaking (two days) deal to sell the company for $ 50 billion to Bank of America, which was in a more stable position than any of the investment bank