Marketing as a way to meet demand through trade
Many Ukrainian businessmen of the older generation question the question: "Are you doing marketing research?" - shifted indecisively shoulders, and at best they would say that there is somewhere a…

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How are the right decisions taken and what does it mean to own information?
Increasingly, in the descriptions of requirements for candidates for vacant positions, one can see a point like "the ability to work with large volumes of information." Moreover, such a requirement…

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What can not be done at work
The American careerbuilder.com portal has formulated "nine office precepts," a daily newspaper writes 15 minutes. Do not steal This biblical commandment is especially relevant for an office worker. How often…

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accumulated several

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How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

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Its among its
We often hear how important it is to create a positive image. But very little is known about how to do it. Yes - general recommendations. Meanwhile, we do not…

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How to work with an aggressive chef
Most acutely, probably, the workplace is perceived anger of the boss. The evil of the boss is capable of paralyzing the desire to work for a long time, and the…

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