How are the right decisions taken and what does it mean to own information?
Increasingly, in the descriptions of requirements for candidates for vacant positions, one can see a point like "the ability to work with large volumes of information." Moreover, such a requirement…

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Manage your interlocutor by phone
Absolutely different things can happen after unsuccessful telephone conversations with the secretary-referent. You risk not only proclaiming incompetent, but also getting a lot of negative characteristics, such as "sternoises", "mummies",…

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The main qualities that a brand manager must possess
What prevents brands from being successful? The answer is simple - the quality and knowledge of the people who control them. And in many ways - the wrong understanding of…

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How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

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Than the company threatens mass layoffs of employees
Are there ways in which employers can reduce court costs by using civilized contraction methods? It turns out to be there. Reducing without harm to health What threatens companies with…

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How to become a marketing specialist
The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it's…

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