From a crisis and unemployment will save a good resume
In addition to inflation, rising prices and increasing all sorts of tariffs, the unstable economic situation has also led to a reduction in jobs. And loss of work can be…

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Your requirements for a new job
To make your dreams come true, first of all think that you are ready to offer employers. People with a solid professional experience have no difficulty answering the question: "What…

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Than the company threatens mass layoffs of employees
Are there ways in which employers can reduce court costs by using civilized contraction methods? It turns out to be there. Reducing without harm to health What threatens companies with…

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definitions still

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

Fighting at work
Fighting in the office - the phenomenon is not as rare as it seems. It is simply not mentioned about them most often. Usually they occur "word by word". In…

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Rules of Leadership
The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you.…

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