How to withstand a competitive struggle?
The good and the harm of competition can be discussed for a long time. However, the fact remains that the fact that it is one way or another is a…

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Marketing as a way to meet demand through trade
Many Ukrainian businessmen of the older generation question the question: "Are you doing marketing research?" - shifted indecisively shoulders, and at best they would say that there is somewhere a…

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Homework (How not to be deceived)
Many would like to work at home. I took the job at home, did it, took the results and got the money. Moreover, the presence of a computer is available…

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definitions still

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

What can not be done at work
The American careerbuilder.com portal has formulated "nine office precepts," a daily newspaper writes 15 minutes. Do not steal This biblical commandment is especially relevant for an office worker. How often…

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What can not be done at work
The American careerbuilder.com portal has formulated "nine office precepts," a daily newspaper writes 15 minutes. Do not steal This biblical commandment is especially relevant for an office worker. How often…

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