The main qualities that a brand manager must possess
What prevents brands from being successful? The answer is simple - the quality and knowledge of the people who control them. And in many ways - the wrong understanding of…

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Its among its
We often hear how important it is to create a positive image. But very little is known about how to do it. Yes - general recommendations. Meanwhile, we do not…

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About presentations and gifts
Bribe is considered a costly gift, handed over before or after the service of a particular person using the official position. Gifts are the very thing we are looking for…

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most-sought-after

Rules of Leadership

The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you. The leader responds to clients, investors, shareholders, authorities – but above all to his followers, his team. The leader is not a post, not a sign of the zodiac, to which the horoscope prescribed success, this work is for yourself. As a captain of the ship, you set up a course and are responsible for following him – even more in a storm than in normal weather. Therefore, instead of wiping off the questions you are asking, develop systems and processes that increase transparency and contribute to your reporting. Continue reading

TOP-10 of the funniest stupidity of employment
Here's how they think their top 10 "stupid" looks: So the applicant claimed that ... "... we must necessarily hire him because he has an allergy to the lack of…

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Marketing as a way to meet demand through trade
Many Ukrainian businessmen of the older generation question the question: "Are you doing marketing research?" - shifted indecisively shoulders, and at best they would say that there is somewhere a…

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