Rapid career in a crisis
At eight years he carried papers, and at sixteen he went to the front of the chauffeur of a sanitary machine. When he was 28, the Great Depression began and…

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How to withstand a competitive struggle?
The good and the harm of competition can be discussed for a long time. However, the fact remains that the fact that it is one way or another is a…

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Looks like you're going to be fired. How to dispose of the situation
Here's how advised to come under such threatening circumstances on the pages of the American magazine U.S.News & World Report Alison Green, a psychologist specialist in personnel. Throw back your…

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problems of the brand

Rules of Leadership

The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you. The leader responds to clients, investors, shareholders, authorities – but above all to his followers, his team. The leader is not a post, not a sign of the zodiac, to which the horoscope prescribed success, this work is for yourself. As a captain of the ship, you set up a course and are responsible for following him – even more in a storm than in normal weather. Therefore, instead of wiping off the questions you are asking, develop systems and processes that increase transparency and contribute to your reporting. Continue reading

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

What can not be done at work
The American careerbuilder.com portal has formulated "nine office precepts," a daily newspaper writes 15 minutes. Do not steal This biblical commandment is especially relevant for an office worker. How often…

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Rapid career in a crisis
At eight years he carried papers, and at sixteen he went to the front of the chauffeur of a sanitary machine. When he was 28, the Great Depression began and…

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