Fighting at work
Fighting in the office - the phenomenon is not as rare as it seems. It is simply not mentioned about them most often. Usually they occur "word by word". In…

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The specifics of the work of merchandisers in Ukraine
Merchandiser in Ukraine is a kind of "rummy" mix of seller, consultant, trade or regional representative and merchandise. In many companies, the control over the presence of goods of a…

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Brief dictionary of merchandising
Merchandising is a science of how to sell the product faster. In the vacancies began to meet newfangled words whose meaning is unclear. And job descriptions in general remain a…

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problems of the brand

Rules of Leadership

The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you. The leader responds to clients, investors, shareholders, authorities – but above all to his followers, his team. The leader is not a post, not a sign of the zodiac, to which the horoscope prescribed success, this work is for yourself. As a captain of the ship, you set up a course and are responsible for following him – even more in a storm than in normal weather. Therefore, instead of wiping off the questions you are asking, develop systems and processes that increase transparency and contribute to your reporting. Continue reading

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

What can not be done at work
The American careerbuilder.com portal has formulated "nine office precepts," a daily newspaper writes 15 minutes. Do not steal This biblical commandment is especially relevant for an office worker. How often…

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From a crisis and unemployment will save a good resume
In addition to inflation, rising prices and increasing all sorts of tariffs, the unstable economic situation has also led to a reduction in jobs. And loss of work can be…

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