Unlimited vacation as an excuse to find a job
In an indefinite leave formally, there is still hope that everything will be formed. At the same time, it is not known how long the rest will last. Search for…

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Dismissal is just a step towards a new job
The desire to throw everything loudly slam the door and wickedly think at the same time that, it seems, we will see how you are all here without me going…

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Brief dictionary of merchandising
Merchandising is a science of how to sell the product faster. In the vacancies began to meet newfangled words whose meaning is unclear. And job descriptions in general remain a…

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problems of the brand

Rules of Leadership

The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you. The leader responds to clients, investors, shareholders, authorities – but above all to his followers, his team. The leader is not a post, not a sign of the zodiac, to which the horoscope prescribed success, this work is for yourself. As a captain of the ship, you set up a course and are responsible for following him – even more in a storm than in normal weather. Therefore, instead of wiping off the questions you are asking, develop systems and processes that increase transparency and contribute to your reporting. Continue reading

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

How to withstand a competitive struggle?
The good and the harm of competition can be discussed for a long time. However, the fact remains that the fact that it is one way or another is a…

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About presentations and gifts
Bribe is considered a costly gift, handed over before or after the service of a particular person using the official position. Gifts are the very thing we are looking for…

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