Finding a mentor is the key to a career during a crisis
In order to gain momentum in the work of young workers who realized that it would be difficult to find a new job now, they should find a way of…

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Why are you gossiping at the office?
Do not think that Job vacancies is a waste of time! On the contrary, it is a unique opportunity to find new acquaintances and advance on a career ladder. First…

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Rapid career in a crisis
At eight years he carried papers, and at sixteen he went to the front of the chauffeur of a sanitary machine. When he was 28, the Great Depression began and…

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problems of the brand

Rules of Leadership

The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you. The leader responds to clients, investors, shareholders, authorities – but above all to his followers, his team. The leader is not a post, not a sign of the zodiac, to which the horoscope prescribed success, this work is for yourself. As a captain of the ship, you set up a course and are responsible for following him – even more in a storm than in normal weather. Therefore, instead of wiping off the questions you are asking, develop systems and processes that increase transparency and contribute to your reporting. Continue reading

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

Rules of Leadership
The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you.…

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Fighting at work
Fighting in the office - the phenomenon is not as rare as it seems. It is simply not mentioned about them most often. Usually they occur "word by word". In…

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