problems of the brand
The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.
“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading
What prevents brands from being successful? The answer is simple – the quality and knowledge of the people who control them. And in many ways – the wrong understanding of the problems of the brand manager.
In fact, it does not matter how the person responsible for one of the most important assets of your company is called – the brand. It may be the owner of the company, and the marketing director, and the product manager, and still unimportantly-as-named-head. The essence of this does not change. This person is responsible for the profitability and efficiency of your brand. Therefore, you can call it a brand manager. Continue reading