Rules of Leadership
The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you.…

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Procedures for reducing staff and paying benefits
By foreseeing significant financial expenses for the weekend, Russian businessmen have submitted to the State Duma a proposal to limit their size to only the amount of a fixed allowance,…

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Homework (How not to be deceived)
Many would like to work at home. I took the job at home, did it, took the results and got the money. Moreover, the presence of a computer is available…

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problems of the brand

How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

The main qualities that a brand manager must possess

What prevents brands from being successful? The answer is simple – the quality and knowledge of the people who control them. And in many ways – the wrong understanding of the problems of the brand manager.

In fact, it does not matter how the person responsible for one of the most important assets of your company is called – the brand. It may be the owner of the company, and the marketing director, and the product manager, and still unimportantly-as-named-head. The essence of this does not change. This person is responsible for the profitability and efficiency of your brand. Therefore, you can call it a brand manager. Continue reading

TOP-10 of the funniest stupidity of employment
Here's how they think their top 10 "stupid" looks: So the applicant claimed that ... "... we must necessarily hire him because he has an allergy to the lack of…

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The specifics of the work of merchandisers in Ukraine
Merchandiser in Ukraine is a kind of "rummy" mix of seller, consultant, trade or regional representative and merchandise. In many companies, the control over the presence of goods of a…

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