How to effectively use job vacancies when looking for a job?
Do not think that Job vacancies is a waste of time! On the contrary, it is a unique opportunity to find new acquaintances and advance on a career ladder. Firstly,…

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Fighting at work
Fighting in the office - the phenomenon is not as rare as it seems. It is simply not mentioned about them most often. Usually they occur "word by word". In…

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Where is my 17 years old? Why age matters
A small study of websites and newspapers helping to find employees or work showed that 90% of all advertisements could serve as grounds for accusations of discrimination on the basis…

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problems of the brand

How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

The main qualities that a brand manager must possess

What prevents brands from being successful? The answer is simple – the quality and knowledge of the people who control them. And in many ways – the wrong understanding of the problems of the brand manager.

In fact, it does not matter how the person responsible for one of the most important assets of your company is called – the brand. It may be the owner of the company, and the marketing director, and the product manager, and still unimportantly-as-named-head. The essence of this does not change. This person is responsible for the profitability and efficiency of your brand. Therefore, you can call it a brand manager. Continue reading

What can not be done at work
The American careerbuilder.com portal has formulated "nine office precepts," a daily newspaper writes 15 minutes. Do not steal This biblical commandment is especially relevant for an office worker. How often…

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From a crisis and unemployment will save a good resume
In addition to inflation, rising prices and increasing all sorts of tariffs, the unstable economic situation has also led to a reduction in jobs. And loss of work can be…

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