How to improve the efficiency of work?
There are simple 20 rules, the observance of which will help to work more efficiently: I see the goal - I do not see the obstacles ... Many people often…

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Resume "on stock"
It would seem that what's common to logistics with a staff specialist? One manages traffic flows, and the second is human. Cargos are concentrated in warehouses, and people? Some of…

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From a crisis and unemployment will save a good resume
In addition to inflation, rising prices and increasing all sorts of tariffs, the unstable economic situation has also led to a reduction in jobs. And loss of work can be…

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representative and merchandise

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

How to evaluate whether you have a good job with 6 criteria?
People of all ages, occupying any position in companies, men and women with scanty or gigantic incomes - always ask themselves whether they chose the right place. Such doubts can…

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The word is not a sparrow ...
Occasionally, you see a man, and involuntarily slips away admiration - how he is dressed, how well he looks and looks good. And then this man opens his mouth -…

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