Marketing as a way to meet demand through trade
Many Ukrainian businessmen of the older generation question the question: "Are you doing marketing research?" - shifted indecisively shoulders, and at best they would say that there is somewhere a…

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Brief dictionary of merchandising
Merchandising is a science of how to sell the product faster. In the vacancies began to meet newfangled words whose meaning is unclear. And job descriptions in general remain a…

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How are the right decisions taken and what does it mean to own information?
Increasingly, in the descriptions of requirements for candidates for vacant positions, one can see a point like "the ability to work with large volumes of information." Moreover, such a requirement…

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that the tremendous

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

How to work with an aggressive chef
Most acutely, probably, the workplace is perceived anger of the boss. The evil of the boss is capable of paralyzing the desire to work for a long time, and the…

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Finding a mentor is the key to a career during a crisis
In order to gain momentum in the work of young workers who realized that it would be difficult to find a new job now, they should find a way of…

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