Rapid career in a crisis
At eight years he carried papers, and at sixteen he went to the front of the chauffeur of a sanitary machine. When he was 28, the Great Depression began and…

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Business Lunch: Etiquette Rules
These were the disappointing results of the trial course "Business Lunch etiquette." We all failed at the first dinner. But after all, a lot depends on the business lunch: your…

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Procedures for reducing staff and paying benefits
By foreseeing significant financial expenses for the weekend, Russian businessmen have submitted to the State Duma a proposal to limit their size to only the amount of a fixed allowance,…

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How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

Brief dictionary of merchandising

Merchandising is a science of how to sell the product faster. In the vacancies began to meet newfangled words whose meaning is unclear. And job descriptions in general remain a secret.

Here is a short dictionary for a beginner job seeker in the field of merchandising.

Manager. In the broad sense of the word – the manager. In the broader – anyone.
Office manager – read as a secretary. The synonym for the “secretary-referent” job is the administrator in the office. The usual secretary work requires office work skills and adds a bunch of parallel responsibilities. Continue reading

The main qualities that a brand manager must possess

What prevents brands from being successful? The answer is simple – the quality and knowledge of the people who control them. And in many ways – the wrong understanding of the problems of the brand manager.

In fact, it does not matter how the person responsible for one of the most important assets of your company is called – the brand. It may be the owner of the company, and the marketing director, and the product manager, and still unimportantly-as-named-head. The essence of this does not change. This person is responsible for the profitability and efficiency of your brand. Therefore, you can call it a brand manager. Continue reading

Business Lunch: Etiquette Rules
These were the disappointing results of the trial course "Business Lunch etiquette." We all failed at the first dinner. But after all, a lot depends on the business lunch: your…

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Business Lunch: Etiquette Rules
These were the disappointing results of the trial course "Business Lunch etiquette." We all failed at the first dinner. But after all, a lot depends on the business lunch: your…

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