Unlimited vacation as an excuse to find a job
In an indefinite leave formally, there is still hope that everything will be formed. At the same time, it is not known how long the rest will last. Search for…

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Unlimited vacation as an excuse to find a job
In an indefinite leave formally, there is still hope that everything will be formed. At the same time, it is not known how long the rest will last. Search for…

Continue reading →

Career crisis: what to do?
The career crisis comes when your career aspirations do not inspire you more, do not meet your needs, do not fill the life of the goal. The goals that you…

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How to become a marketing specialist

The official interpretations of the term (and today they have accumulated several hundred!) More than serious. When it comes to increasing sales turnover, successful promotion and multi-million dollar profits, it’s somehow not a joke. However, some definitions still cause an involuntary smile.

“Marketing – managing demand satisfaction through trade”. Or: “Implementation of business processes in the direction of flow of goods and services from producer to consumer.” Reading similar literary pearls, you know, the secret of the success of Philip Kotler, the founder of the marketing theory, who explained simply, but tastefully: “Marketing is the art and science of choosing the target market correctly, attracting, retaining and increasing the number of consumers, creating the buyer’s confidence that he represents the highest value for the company “. Continue reading

Brief dictionary of merchandising

Merchandising is a science of how to sell the product faster. In the vacancies began to meet newfangled words whose meaning is unclear. And job descriptions in general remain a secret.

Here is a short dictionary for a beginner job seeker in the field of merchandising.

Manager. In the broad sense of the word – the manager. In the broader – anyone.
Office manager – read as a secretary. The synonym for the “secretary-referent” job is the administrator in the office. The usual secretary work requires office work skills and adds a bunch of parallel responsibilities. Continue reading

The main qualities that a brand manager must possess

What prevents brands from being successful? The answer is simple – the quality and knowledge of the people who control them. And in many ways – the wrong understanding of the problems of the brand manager.

In fact, it does not matter how the person responsible for one of the most important assets of your company is called – the brand. It may be the owner of the company, and the marketing director, and the product manager, and still unimportantly-as-named-head. The essence of this does not change. This person is responsible for the profitability and efficiency of your brand. Therefore, you can call it a brand manager. Continue reading

Brief dictionary of merchandising
Merchandising is a science of how to sell the product faster. In the vacancies began to meet newfangled words whose meaning is unclear. And job descriptions in general remain a…

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The word is not a sparrow ...
Occasionally, you see a man, and involuntarily slips away admiration - how he is dressed, how well he looks and looks good. And then this man opens his mouth -…

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