Business Lunch: Etiquette Rules
These were the disappointing results of the trial course "Business Lunch etiquette." We all failed at the first dinner. But after all, a lot depends on the business lunch: your…

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Rules of Leadership
The current business world requires you to report in every action. Open your ears for feedback and answer all your questions, no matter how unpleasant it may seem to you.…

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Brief dictionary of merchandising
Merchandising is a science of how to sell the product faster. In the vacancies began to meet newfangled words whose meaning is unclear. And job descriptions in general remain a…

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very beginning

Marketing as a way to meet demand through trade

Many Ukrainian businessmen of the older generation question the question: “Are you doing marketing research?” – shifted indecisively shoulders, and at best they would say that there is somewhere a department with such a name, attached, it seems, to advertising. Someone will say that the tremendous experience allows you to evaluate the market and conduct business, as they say, on the eye, and this method has never led him. However, the further “into the depths” the market economy develops, the clearer the fact that marketing research is not a tribute to fashion, but a real necessity. In order for the business to flourish, the new product has taken root in the market, for the very beginning this very market needs to be carefully studied and analyzed, which will greatly reduce the risk of making important decisions, will effectively distribute the potential of the firm. This is especially true in a situation where a new market segment is not yet formed or a new business direction has not yet been “debugged.” Continue reading

Effective email correspondence
In order to be more effective in communicating through email, we suggest using the following tips: Before writing something, think carefully about the text of the letter. An electronic message…

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The word is not a sparrow ...
Occasionally, you see a man, and involuntarily slips away admiration - how he is dressed, how well he looks and looks good. And then this man opens his mouth -…

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